Detroit Glass & Mirror
Detroit's premier glass shop — now impossible to miss on Google
Google Map Pack
Monthly Quote Requests
Citations Corrected
Delivery Time
What problem were we solving?
Detroit Glass and Mirror had been serving the community for over a decade, but their website was frozen in 2012. It was slow, not mobile-friendly, and completely invisible in local search results. Out-of-area competitors with polished websites and stronger Google profiles were winning Detroit jobs that rightfully belonged to this long-standing local shop. They needed a modern digital presence that matched their reputation.
How we built the answer
We redesigned the website with a clean, professional look that loaded fast and worked flawlessly on mobile. We created dedicated service pages for shower glass, custom mirrors, commercial glazing, and auto glass — each optimized for specific search terms. A full local SEO campaign followed: Google Business Profile optimization, NAP cleanup across 35+ directories, a review acquisition strategy, and structured data targeting Detroit-area glass searches.
The full scope of work
Service-Specific Pages
Individual pages for shower glass, mirrors, commercial glazing, and auto glass with keyword targeting
Google Map Pack Optimization
Technical and off-page work targeting top-3 Map Pack placement in Detroit search results
Citation Cleanup
Identified and corrected inconsistent NAP data across 35+ online directories
Mobile-Responsive Redesign
Fast, clean site built for the local mobile searcher looking for same-day glass service
Review Generation Strategy
Systematic process for turning satisfied customers into Google reviews
Schema Markup
LocalBusiness, GeoCoordinates, and service-specific structured data for Detroit searches
Results that speak for themselves
Google Map Pack for primary keywords
Monthly quote requests
Citations corrected and unified
PageSpeed score (was 31)
Everything included in
this engagement
Every deliverable below was scoped, built, and handed off as part of this project. No half-finished work — everything is production-ready and live.
Next Project
Web Design
The Stat Clinic
thestatclinic.com
Ready for results
like these?
Book a free 30-minute strategy call. We'll map out exactly how we can drive the same kind of growth for your business.