SEO · Legal / Family Law
MI Family Lawyer
Authority-first web presence for a Michigan family law attorney
What problem were we solving?
Family law clients reach out during hard moments. A generic template site wasn't building trust, and wasn't showing up when Michigan families searched for help.
How we built the answer
We built a credibility-first site around trust and practice-area clarity, then ran local SEO targeting her specific practice areas across Michigan.
The full scope of work.
Authority-First Design
Trust signals, credentials, bar membership, and a warm, approachable tone throughout
Practice Area Pages
SEO-optimized pages for each family law service, from divorce to custody to support
Consultation Funnel
A streamlined, low-pressure path from visitor to booked consultation
Legal Schema Markup
LegalService and Attorney schema for stronger presence in search results
Legal Content Strategy
Content answering the questions families search before they ever call a lawyer
Mobile Optimization
Fast, accessible design for clients reaching out at any hour, from any device
Everything included in this engagement.
Scoped, built, and handed off, production-ready and live.
“Working with Spectecle was hands down the best investment I made for my firm. The website looks professional and authoritative, and within a few months I was getting consultation requests from clients who found me on Google. Highly recommend.”
Neda Mohiedeen
Attorney, MI Family Lawyer
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