SEOBeauty & Personal CareMichigan2024

Glam by Abeer

Luxury beauty brand — discovered on Google, booked for months

15+

Keywords Ranked

Instagram-to-Site Traffic

3 mo

Booked in Advance

5 wks

Delivery Time

glambyabeer.com
Glam by Abeer website screenshot
The Challenge

What problem were we solving?

Glam by Abeer had a loyal clientele and a beautifully curated Instagram presence, but no website. Potential clients were searching 'makeup artist near me' and 'lash extensions Michigan' — and finding other artists instead. Abeer's quality was unmatched, but without a web presence, she was invisible in the search results where clients were looking.

Our Solution

How we built the answer

We designed a luxury-aesthetic portfolio website that put her work front and center — full-bleed galleries filtered by service type, with an elegant booking flow and clear pricing architecture. We then launched a local SEO strategy targeting Michigan beauty keywords across all her service offerings, optimized her Google Business Profile, and implemented structured data for her services to capture both map and organic search placements.

What We Built

The full scope of work

Luxury Portfolio Design

Full-screen galleries with category filtering by service — bridal, lashes, glam, and more

Online Booking Integration

Appointment booking with service selection, pricing display, and deposit collection

Local Beauty SEO

Targeting 'makeup artist Michigan', 'lash extensions near me', and 13+ keyword variants

Google Business Profile

GBP optimization with service listings, pricing, photo strategy, and review system

Schema Markup

LocalBusiness and BeautySalon schema driving rich result eligibility in Google

Social Media Bridge

Instagram feed integration connecting social audience to website booking funnel

The Impact

Results that speak for themselves

15+

Beauty keywords ranked page one

Instagram-to-website traffic

3 mo

Booking calendar filled in advance

98

PageSpeed score

Deliverables

Everything included in
this engagement

Every deliverable below was scoped, built, and handed off as part of this project. No half-finished work — everything is production-ready and live.

Luxury portfolio website
Service gallery with category filtering
Online booking & deposit system
Local SEO campaign (15+ keywords)
Google Business Profile setup & optimization
Structured data & schema markup
Instagram feed integration

Ready for results
like these?

Book a free 30-minute strategy call. We'll map out exactly how we can drive the same kind of growth for your business.