We Build Websites
That Convert.
Spectecle is a Detroit-based agency building custom websites, dominating local search, and deploying AI automation for Michigan's six-figure businesses — all handled directly by the founder, start to finish.
Trusted by Michigan businesses
Three disciplines.
One agency.
Most agencies do one thing. Spectecle handles the full stack of digital growth — design, search, and automation — under a single roof.
Web Design & Development
Custom Next.js websites engineered for speed, conversion, and search. Every pixel deliberate. Every line of code built to perform under real traffic, not just in demos.
- Sub-2s load time
- Mobile-first responsive
- Conversion-optimized layout
SEO & Local Search
Rank #1 for the searches that send revenue your way. Local SEO, technical SEO, and content strategy tailored to your market — not copy-pasted from a template.
- Google Business Profile
- Local keyword domination
- Schema & structured data
AI & Automation
Custom AI intake agents, workflow automation, and intelligent CRM integrations — built from scratch. Not a chatbot plugin. A system engineered for your business.
- Custom AI agents
- Lead capture automation
- CRM & workflow integration
Real results.
Real Michigan clients.
We know your industry.
From law firms to beauty studios — we've built for the full range of Michigan business.
Everything you're
probably wondering.
Walid Alhassan
Founder & Lead Strategist · Detroit, MI
Hi, I'm Walid.
I started Spectecle the same way I approach every client project — by building something for myself first. Self-taught from the ground up, I spent 10 years mastering web development alongside 12 years as an IT systems engineer in enterprise infrastructure.
That combination is rare. I understand server-side performance, security, and architecture at a level most designers never touch. When I add AI automation to a client's workflow, I'm building the agent from scratch — trained on their business, integrated with their systems, and tested until it actually works.
12 Yrs
IT Systems Eng.
10 Yrs
Web Development
4 Yrs
AI & Automation
Ready to build something
that actually works?
You scanned the card. That's the first step. The second one is a 15-minute conversation about what your business actually needs.
hello@spectecle.com