NM Legal Firm
Authority-first web presence for a Michigan attorney
Google Rankings
Consultation Requests
Mobile Optimized
Delivery Time
What problem were we solving?
Attorney Neda Mohiedeen's previous website was a generic template that failed to communicate her expertise, experience, or personality. In a competitive legal market, first impressions online matter enormously — and hers wasn't making one. She was invisible in Google search for her practice areas and converting very few of the visitors who did find her site.
How we built the answer
We designed a custom law firm website built on the twin pillars of trust and authority — professional photography integration, clear practice area pages, bar membership and credential display, and a streamlined consultation booking flow. Then we launched an SEO campaign targeting her specific practice areas in Michigan, with legal service structured data, a content strategy answering common client questions, and technical optimization across the board.
The full scope of work
Authority-First Design
Trust signals, credentials, bar membership, and professional photography woven throughout
Practice Area Pages
SEO-optimized individual pages for each practice area targeting Michigan legal searches
Consultation Funnel
Streamlined contact flow designed to convert website visitors into consultation bookings
Legal Schema Markup
LegalService, Attorney, and LawFirm schema for enhanced SERP presence and rich results
Legal Content Strategy
Blog targeting FAQ and informational keyword searches in Neda's practice areas
Mobile Optimization
Fast, accessible design for clients seeking urgent legal counsel from any device
Results that speak for themselves
Google for primary practice keywords
Consultation request volume
PageSpeed score
Michigan attorney keyword rankings
Everything included in
this engagement
Every deliverable below was scoped, built, and handed off as part of this project. No half-finished work — everything is production-ready and live.
“Working with Spectecle was hands down the best investment I made for my firm. The website looks professional and authoritative, and within a few months I was getting consultation requests from clients who found me on Google. Highly recommend.”
Neda Mohiedeen
Attorney, NM Legal Firm
Next Project
SEO
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